It’s no secret we have seen the NFL arrange certain postseasons. We discussed this in our analyses of various Super Bowls, starting with Super Bowl XL between the Pittsburgh Steelers and the Seattle Seahawks. We examined it again with Super Bowl XLII between the Spygate/undefeated New England Patriots and the New York Giants with their “NFL golden boy” at quarterback. We could go on, but you get the point: The NFL, like MLB and the NBA, has an agenda to make as much money as possible.

We have seen it happen again more recently with the league’s glorification of Cincinnati Bengals QB Joe Burrow and now the same for Jacksonville Jaguars QB Trevor Lawrence. The NFL loves its former college QBs from the South, because of all the televisions in those markets tuning in to watch former ACC and SEC stars in the NFL—like the NCAA, everyone realizes that football in the South delivers more money than football in most other places (like Los Angeles, for example).

Let’s start with the Burrow Agenda: Somehow, last year, the Kansas City Chiefs, at home, blew a 21-3 lead and lost in overtime to the Bengals in the AFC Championship Game. Chiefs QB Patrick Mahomes somehow did everything possible to lose this game, despite outplaying Burrow, in general (based on QB rating). Cincinnati, despite being the sixth-best sabermetric team in the AFC, goes to the Super Bowl, beating 13th-rated, 5th-rated, and 3rd-rated teams in the conference along the way by 13 points total.

That was fishy enough in itself, and we’ve been critical of Burrow’s success for a long time, based on a single-season turnaround his final year in college that defies all logic and rationality. But in the Super Bowl, the Bengals again fell behind by double digits in the first half before getting a lot of help from the officials to take the lead in the second half. Remember this play that changed the momentum of the game? Why wasn’t Cincy wide receiver Tee Higgins called for offensive pass interference? Good question.

The NFL has a Burrow Agenda, just as it had an Eli Manning Agenda. The fact the Rams got superhuman efforts in the end from their stars to win the Super Bowl doesn’t change the fact the NFL was trying really hard here. And it’s happening again. Look at the Bengals’ win over the Baltimore Ravens in the first round of the NFL playoffs: There is an obvious block in the back on this game-winning TD that the NFL officials ignored in order to give Burrow a lift in the fourth quarter at home against an underdog team.

It’s not a coincidence. The league wants the Bengals to win—not for the Cincy television market, but for the entire SEC television market. And now, the NFL also wants Lawrence to win … for the southern ACC television market dollars, too. Look at the Jacksonville win in Week 18 to beat the Tennessee Titans and claim the AFC South Division title. This deciding play was ruled a fumble instead of a pass attempt, and we’re still confused as to why. If it was a fumble, the ball would not have flown forward.

Next for the Jags, they came back from a 27-0 deficit in the playoffs’ first round to beat the Los Angeles Chargers, who bring nothing to the NFL in terms of TV markets—while Jacksonville and its young QB bring the South en masse. Look at the game-changing touchdown by Jacksonville with its obvious false start … and then officials doubling down on their mistake by penalizing the Chargers for protesting the bad call. It’s pathetic, too, how the announcers point it out, and then the rules official downplays it.

It all adds up to the same garbage: The NFL is catering to racist fans from the South at the expense of its integrity. Disgusting.